It's just like magic! Monarch Magic ageratum is a new plant for spring 2025 that will be available at garden centers this year. The flowers are a true periwinkle blue, with a light, sweet scent.

Understanding the Context

Here’s what you need to know about this pretty pollinator favorite. Commonly known as floss flower, Ageratum 'Monarch Magic' is sure to strike a conversation. Notable for attracting Monarch butterflies, Ageratum 'Monarch Magic' features feathery button-tuft blooms drenched in fluorescent violet color that contract fabulously against the green foliage. Looking to create a pollinator garden that practically buzzes with life?

Key Insights

Monarch Magic™ Ageratum from Proven Winners is your new must-have. This compact, mounding annual explodes with fuzzy, lavender-blue blooms that are absolutely irresistible to butterflies, especially the beloved monarch. Ageratum - Monarch Magic Floss Flower Sugar Creek Gardens | Plant ... With this incredible plant up on the patio in my planters, I have literally had a female Monarch on the patio EVERY DAY. She spends up to 1/2 hour at a stretch on the ageratum, totally ignoring the other nectar plants in those same planters.

Final Thoughts

One-of-a-kind spreading ageratum that monarch butterflies can’t resist! Vigorous, spreading habit is ideal for baskets and mixes. Drought tolerant. Great for landscapes and patios. 2025 Cincinnati Zoo and Botanical Gardens Field Trials standout performer: “A great bloomer and attracts monarchs by the droves!” Monarch Magic is unique in its ability to grow low and flower-covered, but spread to fill borders and boxes with a sea of lavender-purple blooms. The flat and fuzzy blooms cluster together to create perfect perches for monarchs and other pollinators as they take in spring and summer's nectar.

General Information: A one-of-a-kind spreading ageratum that monarch butterflies can’t resist. It has a full, spreading look that’s ideal for use in baskets and mixes. Great for landscapes and patios. Forming into an almost perfect dome of flowers that are magnets to Monarch butterflies.